Consafe Logistics Unveils New Logo as Part of Rebranding
16th October 2024
Consafe Logistics, a leading provider of warehouse management solutions across Europe, has introduced a new corporate logo, marking its first significant rebranding in over 21 years. This fresh visual identity aligns with the company’s commitment to staying innovative and relevant in the ever-evolving logistics industry.
The new design is not just a cosmetic change but reflects the core values and vision of the company, emphasizing its focus on collaboration, technology, and expertise. Key elements in the new logo highlight the company’s growing technological footprint, especially its leading software solution, Astro. The update also aims to reinforce Consafe’s position as a forward-thinking partner in the supply chain industry, ready to address future challenges and opportunities.
Karin Nilsen, CEO of Consafe Logistics, stated that this rebranding reflects both the company’s heritage and its ambitions for the future. She emphasized that the new visual identity symbolizes the strength of partnerships that Consafe Logistics builds with its customers and the ongoing drive toward innovative solutions in supply chain management.
New logo
Old Logo
This change reflects a broader trend in the logistics sector, with other prominent companies undergoing rebrands to better communicate their forward-looking strategies. For instance, FedEx and DHL have both updated their branding in recent years, recognizing the importance of a modern, cohesive brand image to stay competitive in a rapidly changing marketplace.
The unveiling of the new logo marks an exciting milestone for Consafe Logistics, underscoring its evolution and vision for the future while maintaining the values that have made it a trusted name in logistics technology.
For more details, visit the official Consafe Logistics newsroom.